Adsense » By Birta Isaksson » Last update:
Does AdSense pay for impressions (CPM) or clicks (CPC) now?
Google AdSense has officially moved to CPM (Cost Per Mille/Impressions) as the primary payment model for all publishers in 2024-2025. While you still earn based on performance, the calculation is now based on every 1,000 impressions rather than individual clicks.